An introduction to Product Management - the role and its responsibilities, product vision, strategy, metrics, KPIs, roadmapping and market analysis, and the collaboration that holds it all together.
By Board Infinity · Offered on Coursera
Responsibilities, strategy, metrics, roadmaps and stakeholders
Shareable on LinkedIn the day you finish
12 assignments across the three modules
Product Management is described more often than it is defined. This course starts with the definition, then works outward to the strategy, the numbers and the people.
Fundamentals of Product Management is a beginner-level introduction to the discipline. Module one sets out the role of a Product Manager and the key responsibilities that come with it, why effective Product Management matters to business success, the challenges Product Managers face, and the distinctions between Product Manager, Product Owner and Project Manager - alongside emerging roles and the career path from entry level to the C-suite.
Module two is the working day: product vision and strategy aligned to business goals, product metrics and KPIs, roadmapping and prioritization, balancing short-term goals against long-term vision, and comprehensive market and competitive landscape analysis. It then turns to the skills that carry it - communication, analytical and data-driven decision-making, adaptability, problem solving, and cross-functional collaboration with engineering, marketing, sales and stakeholders.
Module three steps back: where Product Management came from, the shift from Waterfall to Agile, how the role differs across industries, current trends, and the emerging technologies - AI, IoT, Blockchain - reshaping what the job will ask of you next.
The course page lists an Engineering Degree as preferable but not necessary, plus basic knowledge of how technology companies operate. Beyond that, it starts from zero.
You want the role defined properly before you start applying for it - what a PM owns, what they don't, and what the ladder above them looks like.
You already work in engineering, design, marketing, sales or operations. This maps what you know onto the language and artefacts product teams use.
You want the landscape: the roles inside Product Management, how the discipline evolved, how it varies by industry, and where it is heading.
Role fundamentals, strategy, metrics and prioritization are the ground PM interviews stand on - and this is course 1 of a specialization built around them.
Prerequisites, as listed on the course page: an Engineering Degree is preferable but not necessary, and basic knowledge of technology company operations is expected. The course itself is listed at Beginner level.
These are the four outcomes Coursera lists for the course - each earned in the module where it is taught, then checked by a quiz.
Key responsibilities, the fundamentals of the discipline, the business impact of doing it well, the challenges PMs face, and user-centred thinking through research and analytics.
Product vision and strategy aligned to business goals, product metrics and KPIs, roadmapping, prioritization, and market and competitive landscape analysis.
Communication, leadership and collaboration with engineering and development, marketing and sales - plus stakeholder alignment, conflict resolution and negotiation.
The history and evolution of the discipline, Waterfall to Agile, industry-specific practice, current trends, and emerging technologies - AI, IoT and Blockchain - plus how to keep learning.
Board Infinity's coaching is a separate offering, not part of the Coursera course. It pairs you with a practitioner who can look at your own product thinking and tell you where it breaks.
Book a demo session60-minute demo session · 100% refundable · no obligation to continue. Coaching is a Board Infinity service and is not included with Coursera enrollment.
A prioritization call you cannot justify is one a coach will ask you to justify.
Product sense, metrics and strategy questions, asked out loud and reviewed.
Take the frameworks from module two and point them at a product you actually know.
Which product path fits you - APM, product owner, or a domain specialism - and what to learn next.
Coursera lists the course at 2 weeks to complete at 10 hours a week. The three modules are listed at 5, 6 and 5 hours. Every module below lists its objectives, every lesson inside it, and what you leave with.
This module lays the groundwork for understanding what Product Management entails. It explores the fundamental role of a Product Manager, the key responsibilities they hold, and the critical importance of Product Management in driving business success. It also covers various roles within Product Management and the distinctions between them, offering a clear picture of career trajectories and opportunities for growth.
This module provides an in-depth look into the daily activities and essential skills required for effective Product Management. It covers strategic planning, roadmapping, product metrics and KPIs, market analysis, communication, analytical skills, leadership, problem solving, cross-functional collaboration, stakeholder management and communication, conflict resolution and negotiation.
This module examines the historical development of Product Management, its current state and future trends. It provides a historical perspective, case studies of Product Management across industries, industry-specific variations, best practices, adaptability, innovation, current trends, emerging technologies, and strategies for future-proofing Product Management skills through continuous learning.
Lesson titles and durations are taken from the Coursera course page and reproduced as they appear there. Download the full syllabus as a PDF.
There is no software to install. This is a concept- and practice-led course, so what follows are the Product Management frameworks it teaches - not products you buy.
Developing a product vision, turning it into strategy, and aligning that strategy with business goals - module two, from the first lesson.
Two dedicated lessons on product metrics and Key Performance Indicators, plus analytical and data-driven decision-making built on top of them.
Roadmapping and prioritization, and balancing short-term goals against a long-term vision when both have a claim on the next quarter.
Comprehensive market analysis and competitive landscape analysis - where the product sits, and who else is already in that space.
The twelve skills Coursera lists for this course, grouped the way the work actually splits - the direction you set, the numbers you read, and the people you set it with.
Deciding what the product is for, and what happens next.
Reading the numbers, then choosing on the evidence.
None of it ships without the rest of the organization.
The twelve skills above are the ones listed on the Coursera course page. The frameworks in the cards are concepts and practices taught in the course, not software products - this course does not require you to install or license any tool.
The course provides a shareable certificate. Add the credential to your LinkedIn profile, your resume or CV, your social media, or a performance review - issued through Coursera with its own verification link.
This is a Coursera course certificate for a Board Infinity course. It is not a Product Management certification from a professional body, and carries no government or industry accreditation.
Filed under Licenses & Certifications, where recruiters actually look.
Its own verification link, so a hiring manager confirms it in seconds.
Awarded on 12 assignments, including three graded quizzes.
The same work moves you through Mastering Product Management Interviews.
This is a first course, not a job offer. What it gives you is the vocabulary and the frameworks that product work runs on - strategy, planning, roadmapping, market analysis, metrics, stakeholder management, collaboration, data-driven decisions, communication and prioritization.
The role the course defines: responsibilities, strategy, metrics and the cross-functional work that surrounds them.
Module one draws the line between the two roles explicitly, and names the skills each one leans on.
Entry-level roles and growth paths are covered directly, as is the move from execution to strategy.
Metrics, KPIs and market analysis are the parts of the job that most often land on an associate's desk first.
Engineering, design, marketing and sales all sit across the table from product. Knowing the frameworks helps on either side.
Course 1 of a specialization built for interview preparation. Useful preparation - not a guarantee of an interview outcome.
Completing this course does not qualify you for any specific job, and no course on its own makes someone a Product Manager. Board Infinity makes no guarantee of employment, placement or salary, and the roles above are contexts where the course content applies - not positions the course secures.
There are excellent free PM newsletters, podcasts, books, blog posts and talks - many of them better on any single topic than a single course lesson. What they are not is one sequence, with someone checking whether you followed it. That is the difference this section is about.
This is a comparison of structure, not of quality. Free resources, books, communities and other courses teach this material well; the point here is that this course runs it in one order, with assessments and a certificate at the end.
The course stands on its own. It also opens a three-course specialization that runs from the fundamentals through product strategy to interview preparation.
The Product Manager role, product vision and strategy, metrics and KPIs, roadmapping, market analysis and stakeholder management.
View course Course 2The next step in the specialization, building on the strategy and prioritization groundwork laid here.
View course Course 3The closing course of the specialization, aimed squarely at the interview itself.
View courseSee the full progression on the specialization page, or browse Board Infinity's other courses on Coursera. Completing the specialization is a learning progression, not a guarantee of an interview or a job.
Everything learners ask before enrolling, answered from the Coursera course page.
The course page describes it as tailored for students pursuing a career in Product Management and professionals looking to transition into Product Management roles. It also suits learners who want to deepen their understanding of the Product Management landscape, and anyone preparing for Product Management interviews.
Coursera lists it at Beginner level. Module one opens on what Product Management is, rather than assuming you already know.
No. The course page lists an Engineering Degree as preferable - not necessary. It is a preference, not a requirement, and nothing in the course depends on holding one.
The course page lists basic knowledge of technology company operations alongside the engineering-degree preference. A working sense of how a software company is organised - who builds, who sells, who supports - is enough.
Four outcomes. Define the key responsibilities of a Product Manager and understand how effective Product Management contributes to business success and organizational outcomes. Distinguish between Product Manager, Product Owner and Project Manager roles and identify the unique skills associated with each. Develop a comprehensive product vision and strategy using product metrics, KPIs and market-analysis techniques to inform roadmapping and prioritization. Demonstrate essential Product Management skills including effective communication, analytical decision-making and cross-functional collaboration with stakeholders.
Coursera lists 2 weeks to complete at 10 hours a week, across 3 modules. The modules themselves are listed at 5, 6 and 5 hours. Both figures come from the course page and are reproduced here as they appear.
Yes. The course page lists a flexible schedule and says you learn at your own pace. You set your own deadlines on Coursera and can reset them if you fall behind.
The course is taught in English, and the course page lists 9 languages available for subtitles and translated materials.
Module one addresses it directly, with a lesson titled Product Manager vs. Product Owner: Key Differences and a companion lesson on Product Manager vs. Project Manager: Understanding Distinctions. It also covers emerging roles such as Product Marketer and Technical Product Manager.
Yes. Module two opens with Overview of Product Strategy and Roadmapping, then Developing a Product Vision and Strategy and Aligning Product Strategy with Business Goals.
Yes - two dedicated lessons, Product Metrics and KPIs Part 1 and Part 2, followed by Analytical Skills and Data-Driven Decision Making later in the same module.
Yes. Module two includes Roadmapping and Prioritization and Balancing Short-term Goals with Long-term Vision, alongside Comprehensive Market Analysis and Competitive Landscape Analysis.
Yes. The closing section of module two covers Working with Engineering and Development Teams, Collaboration with Marketing and Sales, Stakeholder Communication and Alignment and Conflict Resolution and Negotiation Skills. Module three adds Managing Stakeholder Expectations.
That is the whole of module three: the origins of the discipline, the shift from Waterfall to Agile, the modern Product Manager, case studies across industries, current trends, and the impact of emerging technologies such as AI, IoT and Blockchain.
Yes - a shareable certificate. You can add it to a LinkedIn profile, a resume or CV, social media or a performance review, and it carries its own verification link. It is a Coursera course certificate for a Board Infinity course, not a certification from a professional body.
Yes. It is course 1 of Mastering Product Management Interviews: A Strategic Guide, followed by Strategic Product Management and Product Manager's Interview Playbook: Strategies for Success.
Coursera states that eligible learners may have access to a Free Trial, and that some learning programs may offer financial aid or scholarships. Whether either applies to you is decided by Coursera and shown on the course page at checkout - not by Board Infinity, and not guaranteed.
No course can promise that, and this page does not. What the course gives you is foundational knowledge - the role, product strategy, metrics and KPIs, roadmapping, market analysis, stakeholder management and cross-functional collaboration - that product work draws on. What you land depends on your wider experience, your portfolio and your interviews.
Not inside the Coursera course, which includes Coursera's discussion forums and a Quick Course Check-In plugin in module one. Board Infinity offers 1:1 coaching separately, as an optional add-on that is not included with enrollment.
This is an independent educational resource created by Board Infinity for informational and educational purposes only. It is not affiliated with, endorsed by, sponsored by or officially associated with any company, organization or certification body unless explicitly stated. Content is based on industry knowledge and best practices and does not constitute official training material for any specific employer or certification program. All company names, trademarks, service marks and logos referenced are the property of their respective owners and are used solely for educational identification and comparison purposes.
Board Infinity 1:1 coaching pairs you with a practitioner while you take the course. Optional, and separate from Coursera enrollment.
Enrollment, lessons, grading and the certificate all happen on Coursera.
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